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13. Which social networks primarily focus on video content?
29. What are the stages involved in planning a social media marketing (SMM) strategy?
45. How can you increase social media engagement?
14. When discussing social media, what does the term “target audience” refer to?
30. How does blogging contribute to your online presence?
15. Defining your target audience on social media will help you in what way?
31. What is a common mistake in the process of implementing an Social Media Management strategy?
16. What does social media engagement refer to?
32. When customizing social media accounts, what options should you utilize?
1. Social media marketing uses social networks in order to …
17. Which approach can help you increase social media engagement?
33. Paid advertising on social media is particularly useful when:
2. Which of the following options does not fall under the category of social media?
18. One way to learn about your social media target audience is by using:
34. Social media advertising cannot help you with which of the following?
3. What criteria are typically used to assess the popularity of a social network?
19. When aiming to engage your social media followers and increase the efficiency of your social media marketing (SMM) strategy, you should publish what kind of content?
35. Adding what can help increase the performance of social media ads?
4. What is a prerequisite for creating Facebook pages and groups?
20. Which type of video format should be used to demonstrate the features and functions of a product?
36. Besides paid advertising, other possibilities for social media promotion include:
5. What is the purpose of Facebook pages?
21. To track traffic from social media, what should you use?
37. How does calculating social media ROI benefit you?
6. What is the function of Facebook groups?
22. Using an approach where you are helpful means that you should:
38. What does the process of automation in social media refer to?
7. What are the possible privacy settings for Facebook groups?
23. Using an approach where you are generous means that you should:
39. To establish a good relationship with customers through social networks, you should:
8. How would you categorize Twitter as a platform?
24. Diversification in social media is important in order to:
40. The efficiency of social media ads increases with advanced options to:
9. What is the character limit for tweets?
25. Why is responding to your followers recommended on social media?
41. How can sharing links on social media benefit you?
10. What is the definition of a hashtag?
26. Which activity is recommended when managing social media?
42. What does social bookmarking involve?
11. Which term best describes LinkedIn in terms of its usefulness in marketing?
27. Which one of these activities is not recommended when managing social media?
43. What is the purpose of using a social bookmarking website?
12. Which social networks primarily focus on visual content in the form of images?
28. How does establishing goals for your social media marketing strategy benefit you?
44. Which of these is a social bookmarking website?